Akamai Toothpowder – The only Fulvic-mineral-empowered toothpowder that can improve your long-term oral health.
Akamai Mineral Toothpowder is an impact-driven product.
The traditional toothpaste is for immediate customer satisfaction. They use chemicals to satisfy immediate customer experiences. Most of these chemicals have nothing to do with tooth cleaning, but have everything to do with elevating customer experiences so much so that customers may favor one brand over the other based on mouthfeel, flavor, and color of toothpaste.
These customer experiences, however, are not Akamai’s priority.
Akamai’s priority is to make an impact.
They want to fundamentally eliminate the root cause of tooth decay and gum diseases.
So, what sets Akamai Mineral Toothpowder apart from the rest of the world?
Akamai eliminates all harmful chemicals.
Akamai denounces the use of chemicals and explicates the detrimental impacts of these chemicals on oral health.
In developing their toothpowder, they completely abandoned the chemicals such as parabens, propylene glycol, triclosan, fluoride, foaming agents, SLS/SLES, carrageenan, preservatives, titanium dioxide, DEA, plastic microbeads, cosmetic colorants, saccharine, benzoic acid, artificial flavors, artificial chemicals, cheap fillers or sweeteners, silica, glycerin, and pesticides.
Akamai replaces chemicals with bio-available ingredients.
Akamai uses minimally processed, food-grade ingredients.
These ingredients can supercharge teeth, gum, and oral cells with 72 bio-available trace and macro minerals, 14 amino acids, 5 vitamins, and 16 organic acids. The combined potency is unparallel in:
- Re-mineralizing teeth.
- Repairing gums.
- Restoring cellular functions.
- Balancing oral microbiome.
- And healing oral tissues for self-regulation.
Specifically, Akamai combines fulvic mineral complex, bentonite clay, and kaolin clay to supercharge teeth, gum, and oral cells.
They use calcium bentonite clay, kaolin clay, and baking soda to absorb toxins, eliminate harmful bacteria, remove built-up plaque, and gently polish, clean, and whiten teeth.
They also leverage baking soda and essential oils to create an alkaline oral environment. High alkalinity can help to reduce inflammation, prevent gingivitis, and fight bad bacteria, fungi, and viruses.
Akamai uses therapeutic ingredients only.
Here is the list of its complete ingredients:
- Calcium Montmorillonite Bentonite Clay (food grade)
- Kaolin Clay (non-irradiated)
- Baking Soda (food grade, aluminum-free)
- Himalayan Salt
- Fulvic Acid / Trace Mineral Concentrate
- Essential Oils of Peppermint*, Cinnamon*, Clove*, Tea Tree*, and Anise. (*Certified Organic)
Among the list, none is for mouthfeel or color of the toothpowder.
All ingredients are for health benefits – to fundamentally restore oral health.
Sure, essential oils can help to improve tastes, but that’s not the primary reason why they are chosen. They are chosen because they can help to “reduce plaque, freshen breath, reduce inflammation and fight cavities, bad bacteria, and viruses”, according to Akamai.
Apparently, Akamai has flipped the traditional approach by focusing on the impacts.
But how about customer experiences?
No fancy customer experiences. But so what?
Customer experiences are not that great when it comes to tooth-brushing experiences. The powder looks unconventional. It tastes unusual. And it leaves gray stains on toothbrushes and in sinks.
But guess what? The light is at the end of the tunnel – Customers feel great after they use it.
How come?
Well, that’s because this toothpowder really works! It does help to improve oral hygiene and restore oral health.
Sure, there are some unpleasant connotations associated with tooth-brushing experiences. But the benefits are genuine and long-lasting. And that would be the customer experience that ultimately matters.
Impact-driven value proposition
Essentially, what Akamai has done is to develop an impact-driven value proposition.
An impact-driven value proposition prioritizes impacts over customer experiences. Its primary cause is to do something good – to make real, good impacts.
‘Doing no harm’ is certainly noble, providing immediate benefits is also desirable, but ‘making good impacts’ goes beyond that. It is to fundamentally enhance the well-being of customers and other related entities.
Of course, customer experiences are relevant as well. But they are relevant only to the extent that they are not getting in the way of making good impacts.
The uncompromised commitment to impacts explains why Akamai earns trust and loyalty from their customers.
At the end of the day, it’s good to remember that customer experiences are transitory and impacts are lasting.
And the lasting ones are the ones to keep.