JOT Ultra Coffee – The most concentrated coffee in the world that remains unpasteurized and unprocessed for its ultra potency and flavor.
Jot Ultra Coffee is the most potent coffee concentrate on the market
The traditional coffee concentrate comes from a brewing-heating-freezing-drying process. This process compromises flavor and caffeine compounds.
Jot, however, succumb to no compromise. They strive for excellence.
In search of excellence, they came up with a proprietary extraction process. What’s amazing about this process is that it is not to alter caffeine compounds, but to preserve and magnify their potency. Every drop of the extract remains true to the original caffeine compounds. No pasteurization. No processing. Nothing added, and nothing removed.
The whole idea is to make the most of the natural potency of coffee beans – to preserve all subtle caffeine compounds into their most concentrated form. 100% natural and 100% sealed.
No wonder, Jot Ultra Coffee becomes:
- the most concentrated organic coffee in the world
- 20x more potent than a regular cup of coffee
- the only coffee concentrate unpasteurized and unprocessed on the market
- the only coffee concentrate packed in a small bottle
- the most flavorful coffee concentrate on the market
They surely know how to honor, rather than engineer, the ‘rawness’ of food from nature.
Indeed, the best product comes from nature.
This may sound like a cliché, but hear me out: The best product comes from nature.
When businesses are busy in engineering, the wise stay put. They put their faith in nature as they believe the best comes from nature.
This is especially true for products in the food industry. The less engineered food tends to be healthier food.
Think about goji berries from Made in Nature. There is only one ingredient: sun-dried goji berry from Tibetan Plateau. Can you get anything better than this?
What makes Made in Nature brilliant is that they do not engineer their food. They remain as truthful as possible to preserve the natural potency of food.
But that does not mean that companies in the food industry should not innovate, because they do. They innovate to preserve the natural potency of food, rather than to manipulate it.
And that leads to our next discussion:
Value proposition and its mechanism
Inherent in any value proposition resides a mechanism – the mechanism to govern how values materialize and disseminate.
This mechanism can vary across a continuous spectrum from being natural to being engineered.
The natural mechanism involves the properties of natural entities and the dynamics among them.
Take a wool blanket for instance. Its mechanism involves the natural properties of wool and the natural dynamics among the three entities: wool, body, and elements. By nature, wool is moisture-wicking, hypoallergenic, breathable, and temperature regulating. A wool blanket therein inherits these natural properties and materializes them into benefits customers can enjoy.
The second type of mechanism is the engineered mechanism. The engineered mechanism is a manmade system. It entails the development of synthetic materials, the manipulation of natural entities, and the installation of engineered dynamics among otherwise unrelated entities.
Between the two, the natural mechanism is self-regulating and self-sustainable. In and of itself the system sustains the optimal functionality of the products involved. That is because it is a part of a bigger ecosystem. Within this ecosystem, elements complement each other for the benefit of all.
The engineered mechanism, on the other hand, is arbitrary. It is an isolated system departing from the bigger ecosystem. For that reason, this system is not self-regulating and cannot sustain itself. It requires substantial resources to maintain its functionality. Explicitly or implicitly, someone has to pay a price for this manmade system.
The question is: who will pay the price, when, and at what cost?
I don’t have an answer for that. Do you?