If a business gets the origin of inputs right, it gets 80% of its value proposition right.

Get the origin of inputs right

Many businesses did not realize that, if they get the origin of their inputs right, their value propositions are 80% right already in customers’ eyes. 

The advantage is salient for manufactured products but can be more so for food items.

Take goji berries for instance. Goji products are abundantly available on the market nowadays. The question is, how to choose the right one? Well, check on goji origins. The best goji comes from Tibet. That’s why, for people who know goji, they go for Made in Nature. Why? Because Made in Nature sources their goji from “the roof of the world” – Tibetan Plateau. 

Or take matcha for another instance. The same question goes: How to tell one brand from the others? Again, check on tea origins. Most brands do not disclose their tea origins – that speaks volumes for what they are offering. Sencha Naturals is nonetheless an exception. They source their matcha from the volcanic regions of Fuji Mountain in Japan. What’s significant about this place? Well, this place is known for its fertile soil in growing green tea, paired with hundreds of years of traditions in making matcha. Can you get anything better than this? 

How about wild salmons? Well, this one is easy. People know where to look for good salmons – they look for Alaska salmons. 

Why?

Because Alaskan seafood is known for exceptional quality. It is amongst the very best in the world. And on top of that, Alaskan fisheries earn their credibility thanks to Alaska’s responsible fisheries management system. This system prohibits mass production of farmed salmon. It also enforces fishing limits to protect and sustain Alaska wild fish populations.

The right origin of inputs and the 80/20 rule

What does the right origin of inputs mean for consumers? It means authenticity – the authentic, real thing consumers can trust. It is a stamp of approval. 

For many, this stamp is the ticket to consumers’ favoritism toward this value proposition. 

And that’s the 80/20 rule: Once you get the inputs right, you get the product 80% right.

That’s the way to achieve more with less.

As a matter of fact, it is easy to copy a product, but difficult, if not impossible, to outcompete an origin. 

The product with the right origin is the one competing on the shoulder of a giant. The giant gets the 80% right, leaving 20% for a business to figure things out on their own. 

It’s pretty obvious, right? 

Right, but only for those who are obsessed to do the right thing and make things right.