Cracks are business opportunities in disguise

A business needs to find its own niche along this T-cone and figure out at which step it can establish its own one-of-a-kind value proposition.

Customer service is not so much about products or artificial intelligence. It’s all about human connections.

A sustainable value proposition is the value proposition that is embedded in a bigger ecosystem.

A genuine value proposition for nature is to reduce pollution, overconsumption, and manipulation.

The more genuine a value proposition is, the more established it can become.

Serve customers the way you want to be served and offer them the thing you want to keep for yourself