‘Go deep’ first before you ‘go broad’. Don't let your depth limit your scope.

Randomness can be an essential part of product differentiation.

The next-door whole animal share program that hand-delivers 100% grass-fed, grass-finished local beef and other pasture-raised local meat to residents in New England and New York.

A gift is the value proposition you create for those you care.

If a business gets the origin of inputs right, it gets 80% of its value proposition right.