Faribault Pure & Simple Wool Blanket – The purest wool blanket made by the most trusted Faribault Woolen Mill Co.
Faribault Woolen Mill Co. is recognized as one of the most trusted and well-known manufacturers of wool blankets in the U.S.A.
Founded in 1865 in Minnesota, Faribault supplied over 100,000 wool blankets to the U.S. soldiers in WWI and over 200,000 in WWII. Till this day, the legacy remains as they continue to supply wool blankets to the U.S. military.
In the ’60s and ’70s, Faribault also extended their legacy into the transportation industry. They supplied wool blankets to companies such as Pan American World Airways, Northeastern Airlines, and Pullman Railroads. These blankets helped passengers to stay comfy and cozy during their trips.
Throughout the 165 years, Faribault has established deep roots in the industry.
In times when end justified means and profit justified compromises, Faribault stood still. They remained vertically integrated when others opted for outsourcing. In fact, Faribault is one of the last few companies keeping their entire production processes under one roof.
For Faribault, being flat is not a virtue, but going deep is.
Going deep is Faribault’s way to perfect their production process and optimize the values they create for their customers.
Deep roots bear good fruits.
And one of their good fruits is this Faribault Pure & Simple blanket.
Faribault Pure & Simple Blanket is made of 100% Virgin Lambswool
The Faribault Pure & Simple Blanket is made of 100% virgin lambswool in one solid color. This is the wool blanket in its purest, finest, and simplest form. Nothing more, nothing less.
Virgin lambswool comes from young sheep at their first shearing. This wool is superior for several reasons:
First of all, it is soft.
A first shearing is always the softest and the finest among the wool a sheep can ever offer. As a sheep ages, the shearing will get coarser. The sheer adoption of virgin lambswool speaks volumes about the softness of the Pure & Simple blanket.
Second, it is durable.
Lambswool is elastic and strong in holding its structure. In fact, it is stronger than the other wool. Even after years of use, it can retain its original condition. A blanket made of lambswool is a blanket to last.
Third, it is moisture-wicking.
Of course, like all wool, lambswool is water-repellent and moisture-wicking. It has a natural property to absorb one-third of its weight without becoming wet. Even in damp conditions, it can remain soft and plush in keeping body warm and toasty.
Fourth, it is hypoallergenic.
Besides being water-repellent, wool is also hypoallergenic. It contains keratin – a type of protein for human hair as well. Paired with wool’s wicking property, this protein can naturally resist dust mites.
Last but not least, it is warm.
Most amazingly, wool has this unique ‘heat of sorption’ property. It can create small air pockets to trap and release heat. Via its dual mechanisms of temperature regulation and breathability, wool can keep the body warm without overheating.
Virgin lambswool, indeed, is a gift from nature in its raw form.
And Faribault is the one who masterfully weaves this gift into their fine product, making this Pure & Simple blanket a gift as well – a gift of nature, a gift of craftsmanship, and a gift of legacy to keep.
Value proposition and learning curve
Every value proposition takes a learning curve to perfect.
Timespan is certainly one way to look at the learning curve. The longer the time span, the greater the progress along the learning curve.
But not all years of operation count and not all learning curves are the same.
For instance, the learning curve for Faribault is way steeper in comparison. No other woolen mills can parallel what Faribault has been through.
But why does a steep learning curve matter?
A steep learning curve matters because it deepens the roots of a value proposition.
Deep roots consolidate a value proposition. They are the backbone of a genuine value proposition.
Next time if you try to make sense of a value proposition, don’t forget to check on its root. That’s where the real story begins……