joie Silicone XL Ice Cube Tray – a spill-proof, silicone ice cube tray for baking.

What’s interesting about joie Silicone XL Ice Cube Tray?

What makes joie Silicone XL Ice Cube Tray interesting is its added versatility. 

An ice cube tray is to make ice cubes – that’s what it is for. Period. 

joie, nonetheless, added a touch of surprise to its Silicone XL Ice Cube Tray. 

This tray is not just for making ice cubes – it is for baking as well! 

Yes, you hear it right: An ice cube tray for baking! 

What?!

Turns out, this tray is made of silicone. The silicone they use can withstand heat up to 446°F. Use this silicone to make a tray for XL size ice cubes? That’s a bakery tray for small-size items as well!

What do we learn from joie’s ice cube tray? 

joie ice cube tray surprises us with its added versatility. 

Versatility itself is not surprising – many products have multiple applications. It becomes a surprise when it is least expected. 

‘Surprise’ is the keyword here.

Customers buy a product for its expected applications for sure. But they will remember the product because of its surprise application – that’s when a story begins.