Q&A

What is a genuine value proposition?

A genuine value proposition is the one that promises to do the right thing and do things right.

Who is ValuePropositions.org for?

ValuePropositions.org is for those SMEs who are more than their profits – who strive to develop genuine value propositions.

Why a genuine value proposition?

A genuine value proposition means your business matters somewhere for someone – it is indispensable. No circumstances can take away the deep connection between you and your customers.

What does positioning mean?

Positioning means to what extent a brand can offer something no other brands can replace easily and instantly.

What are the different types of positioning?

There are only two types of positioning in the market: the mass and the outliers. 

To learn more, click here. 

What is the relationship between a genuine value proposition and positioning?

Unless a business has a genuine value proposition, it has no positioning. A genuine value proposition itself is an outlier.